On 1 & 2 Dec 2018, BOSS launched India’s most powerful new youth brand : पOWEर. Featuring the World’s #1 DJ : Martin Garrix, it was the biggest live show of the year : 63,000+ fans in attendance.
पOWEर is the next generation music experience. Technology and experience of the future, music of the moment.
पOWEर™ Arena : Large-scale events focused on a main headliner.
पOWEर™ Festival : Multiple day, multiple stage, extended lifestyle experience.
पOWEर™ Campus : Bringing the पOWEर experience straight to the youth.
